It’s the biggest night in the UK music calendar. So whether they’re on TikTok, Reels, YouTube Shorts or any other social platform, we make sure our audience don’t miss a moment.
views of our BRITs 2023 Nominations Show
audience campaign growth on TikTok
Instagram accounts reached
We focus on building relevancy for the brand by talking to its key audience through the platforms and talent they care most about. We communicate with the same passion and dedication as the fandoms we are talking to every day.
In 2023, we orchestrated a huge Nominations show, Bring on The BRITs, hosted by Vick Hope and Jack Saunders. The show was underpinned by creator activity where high profile celebrities, including Jill Scott, Tom Daley and Yung Filly were charged with keeping the Nominations a secret until the day of our show.
On event night, we saw continued growth in consumption of short-form video content on TikTok, welcoming our 1 millionth follower. We delivered a live Red Carpet show hosted by Nella Rose and Michelle Visage with highlights delivered in real-time from backstage at The O2.