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Darren Huckerby meets with the owners of bookshop, Books and Crannies to give them a behind the scenes tour of the stadium.

eBay x EFL

We’re proud to be working with eBay and the EFL on Small Businesses United – a partnership that supports the businesses powering local communities around the 72 football clubs of the EFL.

  • Creative strategy
  • Talent partnerships
  • Social video and TV production

We’ve toured the country visiting some iconic football clubs, and got to tell the amazing stories of the businesses and people involved in the good work of the partnership.

So far, we’ve been north and east, visiting Stoke City and Norwich City, and produced social content that features EFL legend, Adebayo Akinfenwa, Norwich City hero, Darren Huckerby and one of the most exciting young players in England, Liam Delap. The photos and videos we’ve produced have been distributed across all the platforms and feeds of all the players, the clubs, the small businesses and of course, eBay and the EFL.

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