Chase were the Official Banking Partner of the Birmingham 2022 Commonwealth Games. Working with EssenceMediacom, we delivered optimised social-first and OOH advertising featuring the biggest names in athletics.
Across a single day, we captured high end videography and photography as part of a campaign that built awareness of Chase and encouraged conversion to the bank.
We filmed with the Chris Hoy, Katarina Johnson-Thompson, Kadeena Cox, Alex Hartley, Emil Barber and Max Whitlock distributing content through their channels across the course of the Games.
The content explored the theme of Chase’s Everyday Wins and the additional rewards. The complex Tap For Rewards films leaned into a popular TikTok transition with a fast paced edit for maximum engagement. Over a six week production period, we delivered over 80 assets, including a first set of ads that were edited and delivered within 5 days of the shoot.
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