BRIT Awards
It’s the biggest night in the UK music calendar. So whether they’re on Instagram, TikTok, Facebook or any other social platform, we make sure our audience don’t miss a moment. In 2024, we delivered the most-watched BRITs on social yet.
views of our BRITs 2024 Red Carpet Show
audience campaign growth
social video views of event night content
We focus on building relevancy for the brand by talking to its key audience through the platforms and talent they care most about. We communicate with the same passion and dedication as the fandoms we are talking to every day.
In 2024, we oversaw a campaign that culminated in record levels of social video views. In just 48 hours we saw over 50m views of event night content (over 200 videos across all platforms).
With two live streams on event night, more cameras on the Red Carpet than ever before and a life-size mascot of Britannia acting as the ultimate influencer, coverage was varied, exclusive and always optimised for platform.
Other highlights from the campaign included a social-first Nominations show, Bring on The BRITs and a social vote for 5 genre awards hosted exclusively on Instagram. Promotion for the vote included a takeover of London’s Outernet screens with CTAs for fans to get involved.
